About the role
Accounting firms are deciding right now how they will use AI, and the category is still being defined. As our Founding Growth Lead, you will make Sumary the company firms turn to for how AI is changing accounting, and the first name partners think of when they are ready to act.
You will build our thought leadership, content and events, and turn that attention into pipeline by running account-based campaigns with sales. You will set the strategy and do the work yourself, from our London office.
What you'll do
- Shape the category narrative: how Sumary, and the market, talk about AI in accounting
- Build our thought leadership engine, from founder and research content to reports and speaking, and own its distribution
- Make Sumary the home for accounting firms implementing AI, through events, community and partnerships
- Partner with sales on account-based campaigns against our priority target firms
- Run targeted paid and lifecycle campaigns, from LinkedIn ads against our target firms to email nurture, and own the website as a conversion channel
- Own the demand generation numbers: pipeline sourced, cost per meeting and conversion by channel
What we're looking for
- A proven track record running account-based marketing closely with a sales team
- Experience leading growth, brand or demand generation at a B2B startup, ideally one that defined its category
- Thought leadership and content that senior professionals actually read
- Hands-on demand generation experience, especially paid LinkedIn and account-based targeting
- Strong writing and taste: you can make a technical product clear and credible
- A builder who sets the strategy and executes it yourself
Nice to have
- Experience marketing to accounting firms, professional services or finance leaders
- Experience running events, community programmes or industry reports
- Experience working with founders on their voice and personal brand